Marketing Campaign for Event
Analytics Unite 2025
When asked to put together a campaign, I was given these details…
Event information
The Event: Analytics Unite 2025 - an event for retail and consumer goods executives to master data, scale AI initiatives, and drive proven business value.
Fractal’s involvement: demonstrating to attendees how our AI and SaaS products can increase company-wide efficiency through proactive and secure solutions
Interactive, investigator & agent-theme to play onto the event’s agentic buzz
Campaign theme (requested by team)
Product launch
Cogentiq - an all-in-one agentic platform that generates real-time company data by automating and optimizing business processes, leading developers to spend less time creating and maintaining workflow automations and providing them with LLM flexibility to switch models without having to re-engineer an entire application
My task was to complete the following four goals…
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Support product launch
Introduce Cogentiq (real-time agents, LLM flexibility, automation)
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Acquire sales leads
Increase the number of leads and prospects to garner interest and close sales
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Target C-suite leaders
Audience: CPG & Retail C-Suite, CTOs, and Heads of Data/IT