Marketing Campaign for Analytics Unite Event
Problem
Fractal needed a way to stand out at Analytics Unite 2024 and generate qualified leads for its AI services in the competitive CPG and Retail space.
Solution
I led the end-to-end campaign strategy and execution, building a QR-driven experience that linked to a Pardot landing page with custom video content, bold branding, one-pagers, and a high-converting form. I implemented marketing automation, designed follow-up email flows from on-site leaders, and prepped the event team with scheduled social media content to build buzz before the conference.
The Outcome
Captured 48 qualified leads and directly influenced 3 closed sales from the event.
Strengthened Fractal’s presence at the event with a seamless, professional digital experience that combined content, automation, and personalization.
Created a scalable, branded campaign framework reused for the 2025 event.
