Full-Funnel Lead Generation Program
Problem
The company lacked an integrated lead generation system to consistently attract, nurture, and convert high-quality leads across channels.
Solution
I led the development of high-performing landing pages, forms, and email campaigns using Pardot, Mailchimp, Salesforce, and HubSpot. In addition, I implemented SEO best practices, A/B tested email subject lines and CTAs, and created branded content for each stage of the funnel.
The Outcome
Increased marketing-qualified leads (MQLs) by ~35% quarter-over-quarter.
Boosted website viewership as well as email engagement rates by 28%, with optimized messaging and segmenting.
Enabled sales teams with real-time lead scoring and campaign data.
