Hi, I’m Priscilla.
For nearly a decade, I’ve helped businesses improve their GTM campaigns and content marketing strategies to build effective sales enablement tools, elevate brand presence through collaborations, and unveil top marketing strategies.
-
![]()
9+ Years of Leading Proven Marketing Strategies
Driving brand growth through targeted strategy
-
![]()
GTM & Content/Brand Marketing Expert
Crafting campaigns that convert and scale
-
![]()
8+ Years of Leadership Positions, Managing Teams
Leading teams to execute with value-driven impact
Companies my work has impacted
View my event marketing strategy: email, landing pages, forms, social…
Strategic Marketing Experience
-
Landing Pages
I develop high-performing landing pages and set up automated email sequences integrated with Salesforce to ensure new leads are instantly assigned to the right sales leaders
-
Website Management + Content
I manage full-scale website operations acros WordPress, HubSpot, Squarespace, and Wix to launch SEO-optimized product announcements and prioritize testimonials that build credibility
-
Email Marketing
I design high-impact email campaigns using HubSpot, Mailchimp, and Pardot to boost open rates and drive engagement throughout the B2B customer journey
-
Case Studies
I craft compelling case studies that highlight key performance metrics to demonstrate product value and inspire prospects to choose our company’s services to achieve similar results for their own businesses
-
White Papers
I cross-collaborate with internal sales, product, and account leaders to produce authoritative whitepapers that showcase industry thought leadership and drive performance throughout the customer journey
-
Podcasts Management
I have experience managing podcast logistics by acquiring high-profile guests and creating structured outlines to streamline the recording process for a seamless guest experience
-
Account Manager Guides for Clients
I create comprehensive onboarding guides that simplify complex platform setups and provide clear instructions to help new clients achieve immediate value
-
New Client Platform Guides
I develop streamlined platform guides with step-by-step instructions and visuals to simplify the onboarding process for new clients
-
Sponsored Events
I lead end-to-end event strategy by hosting webinars, managing trade show booths, and coordinating company requirements for sponsored events to ensure brand consistency and strategic messaging
-
Company Videos
I produce high-impact brand videos and product trailers that leverage storytelling to showcase our mission and build brand credibility
-
Partner Videos
I produce high-impact platform integrations trailers for key partners like Databricks, PepsiCo, Unilever, and Nestlé, to align our SaaS products with high-value B2B accounts
-
How-To Tutorials
I produce how-to tutorials and FAQ resources that provide clients with seamless self-service support. These tools successfully eliminated repetitive troubleshooting tickets for AMs
-
Client Testimonials
I produce video-driven client testimonials by conducting deep-dive interviews that I transform into versatile assets for websites, promotional collateral, and sales decks
-
One Pagers
I produce high-impact one-pagers and actionable client testimonials that translate complex features into clear ROI that accelerates the B2B buyer journey
-
Sales Decks
I design high-impact sales decks that distill complex platform value into persuasive narratives, providing the strategic messaging needed to close high-value partnerships and drive revenue
-
Competitor Analysis Collateral
I produce high-impact competitor battlecards that translate market intelligence into actionable messaging, equipping sales teams to navigate objections and win high-value deals
My Approach
Strategic
From GTM planning to content execution, I align marketing efforts with product positioning, sales strategies, and customer needs.
Collaborative
Working cross-functionally with sales, product, and creative teams is often my favorite part of the job. It’s a way for me to make sure campaigns are not only well-executed but also aligned across the company and driving uprising customer insights.
Empowering
I focus on creating clarity, providing the right tools, and ensuring everyone, from sales reps to stakeholders, feels supported and equipped to deliver.
Expertise I will bring to your business
-
I’ve developed strategic plans that include go-to-market sales collateral, landing pages, email marketing, and more to ensure campaigns are delivering measurable impact across core business KPIs.
-
Leading comprehensive planning and execution of initiatives spanning website management, video marketing, and white papers to support pipeline growth and brand engagement are several strategies I’ve used to put together marketing plans.
-
I’ve overseen teams and executed key initiatives including event marketing planning, email marketing, and webinar hosting, ensuring timely delivery and cross-departmental alignment.
-
A high priority of mine is to ensure cohesive messaging and strategic alignment by integrating feedback into the creation of sales collateral, case studies, and campaign briefs utilizing information gained across teams.
-
I’ve compiled performance-driven reports leveraging campaign insights from webinar hosting, video marketing, and event planning to support key business decisions shared with C-Suite members and investors. Plus, I’ve created thought leadership assets like white papers, case studies, and webinars to strengthen credibility and stakeholder buy-in across verticals.
-
My roles included being a visible marketing leader across channels and events, leveraging event marketing and webinar hosting to build awareness and reinforce the brand’s market position.